The Building Blocks of Blogging series was designed with the journey of an online entrepreneur - you - in mind.
When I began my blog in 2016 I was grasping at straws. With little guidance and lots of opinions, I managed to blog myself into a nest of frustration and confusion. Finally, at the beginning of 2017, I decided to scrap my site and start from scratch with a focus on what I know best - Marketing & Branding.
Prior to beginning my blogging journey, I worked in the '9-5' world as a Marketing & Branding specialist for 10+ years. My career involved creating branding strategies for organizations and companies in order to drive revenue through new media marketing. I truly enjoyed my job and the opportunity to help businesses succeed - but the hours were long and travel was often required. Eventually, I knew I wanted to work from home but continue to do what I love - helping businesses thrive!
After re-branding Fun & Thames as a marketplace for online entrepreneurs to access the resources they needed to build a successful online business, I began advising fellow Bloggers and entrepreneurs in marketing and branding strategies. Soon I realized many Bloggers and entrepreneurs were experiencing similar struggles and weren't even sure where to begin. I remembered being in the exact place with my blog and decided to use my experiences as a Marketer and a Blogger to write the 'Building Blocks of Blogging' series.
My hope with this series is that you will gain an understanding of best practices for marketing and branding your site while avoiding the mistakes many Bloggers (including myself) made when beginning their online business.
So if you're just starting out - or if you're like me and your head is spinning from all the 'advice' you've received on how to begin a successful and profitable blog - then you're ready for this series! There's no better time than the present - so let's get started!