Managing Social Media as a Beginning Blogger
If you’re here, you’ve either started your blog (congratulations!) or you’re thinking of starting a blog (awesome!) and you want to learn about how bloggers get themselves out there!
No matter what phase you’re in on your Blogging journey, engaging is social media is a must! I know, I know, that sounds like it’s going to be a lot of work. But don’t worry, I’m going to let you in on some tips and tricks I’ve learned through my Blogging journey on when, where, and how to use social media to boost your blog!
You may be thinking ‘I only have 4 blog posts… how can I advertise myself on social media with only 4 blog posts?’ (Or you may not have as single post!) This is actually something I hear from a number of bloggers almost daily! So first, before we go on any further, remember that you’re not the first blogger to ask that question, and you certainly wont be the last!
The good news is that social media engagement isn’t all about how many posts you have on your blog or how well written they are right now. Nope! Social media is an awesome resource that is allows you to engege with other bloggers who can motivate and inspire you to keep moving forward in your Blogging journey!
Story time… When I launched my blog, I didn’t tell a single sole! Not even the person who got me interested in blogging! I secretly hoped if I had good enough SEO then Google and other search engines would just pick me up.
As a seasoned Marketing professional, I knew better… but I was nervous about putting myself out there! Like I mentioned in my recent post, 5 Brilliant Ways to Build Your Blogging Brand, self-promotion scared me to death! In my profession I am ‘out there‘ talking to people daily, but always about a product or service I represent. I’d never been the product I had to represent… and the idea terrified me!
Needless to say, no one visited my blog for the first 3 months. Did I have good SEO? Sure did! Did I write good posts with quality resources? Yup! So why wasn’t anyone visiting my page?
The answer was obvious… it was because I hadn’t gone out and personally told the world about my blog! I didn’t take the opportunity to engage with other bloggers on social media. And while the thought still scared me, I decided to take a leap of faith and get out there!
But where to start?
The fact that social media is a powerful tool for bloggers isn’t a news flash. What most bloggers don’t know is how to use social media effectively! There are lots of suggestions out there, but here are a few ‘rule of thumb’ tactics to keep in mind.
Facebook Groups – When I started blogging, I had no idea there were groups of bloggers who helped each other network! Coming from the professional Marketing world, I would have considered other bloggers to be my competition… but to my surprise I found that bloggers want to help other bloggers! When I started reading the posts from the Facebook groups I joined, I was amazed at how many bloggers actively helped others grow their blogs!
I received so much encouragement (not to mention the boost in SEO) from joining these groups, that I decided to start my own! If you want to join an encouraging community, we’d love to have you join the ‘Bridging Blogs Network‘!
Instagram Group Message (or POD) – Instagram is the lifeblood of blogs! If you haven’t taken the time to dive into Instagram, do it! ASAP! I have engaged with more awesome bloggers through my Instagram page than almost any other. I’m also a sucker for good photos, so I prefer Instagram over most other Social Media outlets! Using Instagram Group Messages (or what some refer to as a POD) you can collaborate with other bloggers to actively follow, like, and comment on each other’s posts.
Pinterest Group Boards – Similar to Facebook Groups, Pinterest group boards are made up of a community of Bloggers who support one another! How they work? It’s simple! One Blogger will start a Pinterest board and invite others to pin their own posts. Usually these groups come with their own rules, for example, for every pin you add to the group, you must re-pin at least 3 other pins! This helps you as well as the other bloggers to grow their Pinterest likes! How great is that! Typically ‘how to join’ is in the description of the board, so make sure to read what the board host requires of those who join the group! ‘
Google+ – While a little less popular than other social media platforms, Google+ is a necessity for the blogger community! First, if you want Google to pick up your posts, it’s important to post them to Google’s own social media outlet! Google+ is a little more unique than some other platforms out there as well, giving you the opportunity to not just share a short post, but your entire article inside a collection! While you may not be using Google+ for a ton of social activity one-on-one with bloggers, it is a good habit to be using this platform for SEO activity!
Twitter – We can’t forget about Twitter! If you’re new to social media and blogging, Twitter can be kind of intimidating. Don’t let that stop you from engaging! As the second most used social media platform it’s important to learn to use the site, and use it well! The nice thing is, Twitter is at your hands and easy to access on your mobile device! It’s easy to like and ‘re-tweet’ (or share to your own page) articles or posts from other bloggers! You can even share posts from your favorite magazines or public figures! The trick to Twitter is to stay active! You’ll get more engagement (and hopefully noticed by your favorite bloggers) if you’re continually posting and engaging with others! Make sure you’re not keeping your Twitter page a secret!
Hashtags – OK, so hashtags aren’t necessarily their own social media platform, but they’re extremely important to SEO! Twitter and Instagram are the main places where I use hashtags in every post!
So what is a hashtag? To put it simply, a hashtag is just a word that you want related to your post. For example, I shared a recent Instagram post about my hike in Gatlinburg, TN. On that post, I commented using a series of hashtags I wanted associated with my photo. You’ll notice when using hashtags that the word (or words) you use become a link. Each hashtag (or link) is its own group, and your photo or post will appear in that group! For example, on my resent hiking post I used the hashtags #Gatlinburg #Hiking #TheMountainsAreCalling. When someone searches for any of those hashtags, my post will appear along with others who have used the hashtag!
Hashtags are something that you may have to wrap your head around, but they’re a great benefit to your posts and can get you some additional followers!
Keeping up with all of these tasks can be overwhelming. Don’t worry! I’ve got you covered with my newest printable! In order to keep all my social media posts along with my group engagement organized, I created a Social Media Weekly Networking Calendar printable to add to your planner!
Click here to print your free Social Media Weekly Planner
There are many other social media outlets, but as marketer and blogger, these are the ‘big dogs’! Do you have a favorite social media outlet or tip? Share it in the comments below!